One hire, five disciplines: CRO, SEO, AI workflows, web design, and paid ads.
Six years running CRO at LaserAway, 500+ articles of topical authority powering AestheticHires, and every pixel of this site designed and coded by me.
Looking to bring all of it to a Phoenix-area agency.
Case studySix years as Director of CRO at LaserAway, the largest aesthetic dermatology brand in the U.S.
I owned the testing roadmap end to end: hypothesis, design, build, and analysis. That work grew sitewide conversion from 3% to 11%.
Case studyAestheticHires is a niche job board for the medical aesthetics industry that I built from scratch.
The strategy: a full semantic content network of 500+ interlinked articles covering the entire topic space, built programmatically on Next.js.
I've done this before: DomainAppraisal.org held a top-3 Google ranking for the keyword "domain appraisal", and AestheticHires is that same playbook executed at a bigger scale.
The site is only weeks into indexing, and the impressions curve is already bending upward. That's how compounding SEO starts.
AestheticHires (the Next.js job board, the programmatic SEO, all of it) was built by prompting Claude Code.
I didn't hand-write a single line of code.
Behind the site sits an ops stack I built the same way: a scraper that auto-discovers new sources to pull from, parses and sanitizes the results, and feeds an internal CRM for sales outreach.
Gabriel ran our conversion program for six years. The results speak for themselves. He's the rare marketer who actually moves the revenue number, not just the vanity metrics.
Every site I've shipped, I've designed, including this one.
I designed and built AestheticHires end to end: brand, layout, UX, and the conversion-focused details that most designers miss because they've never run a testing program.
Design isn't decoration to me.
It's the interface between traffic and revenue, and every choice on the page should earn its place.
Full disclosure: paid media isn't my headline skill, it's my supporting one.
At Sourcely I launched 25+ client campaigns for phone screen repair companies, covering account structure, keywords, ad copy, and landing pages.
Average click costs landed around $4, and the campaigns were profitable for the shops running them.
The fundamentals transfer, and my CRO background means I think past the click to the whole ad-to-sale path.
I won't claim to be your paid media director, but I'm a genuinely useful second set of hands on any paid account.